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    发展建议
    Suggestions for development
    物流平台是不确定的经济组织，是发展矛盾的集中点，是实体经济和虚拟经济的桥梁，是商业服务和公共服务的结合体。实现平台的健康发展，需要政府、平台和参与企业的通力协作，凝聚共识，形成合力，需要每个个体分享，又靠所有个体共建，只有这样才能为深入推进物流降本增效、促进实体经济发展创造更好条件。
    The logistics platform is an uncertain economic organization. It is the middle point of the development contradiction. It is the bridge between the real economy and the virtual economy. It is the combination of the commercial service and the public service. To realize the healthy development of the platform, it is necessary for the government, the platform and the participation of the enterprises to collaborate, to gather consensus, to form a joint force, to share each individual, and to build together by all individuals. Only in this way can we create better conditions for further promoting the efficiency of logistics reduction and promoting the development of the real economy.
    1、分类界定平台属性，做好顶层设计。
    1, classify and define the platform attributes and do top-level design.
    市场主导，政府推动。充分发挥市场在资源配置中的决定性作用，以客户需求为导向，激发企业创新发展的内生动力。政府推动建设好监管系统和公共服务系统，着力构建市场机制有效、微观主体有活力、行业监管有效的管理体制和规则。
    The market led and the government pushed it. We should give full play to the decisive role of the market in the allocation of resources, and take customer demand as the guidance to stimulate the endogenous driving force of enterprise's innovation and development. The government promotes the construction of the regulatory system and the public service system, and focuses on building the effective management system and rules of the market mechanism, the vitality of the microcosmic subject and the effective supervision of the industry.
    建立指标体系，推广试点经验。单纯技术层面不应该是国家试点物流平台的目的，应该体现在业务模式创新和规模化路径达成为根本。建立健全推动物流信息平台高质量发展的指标体系，包括政策体系、标准体系、统计体系、绩效评价等。绩效评价指标可以考虑包括：市场渗透率、物流需求即时响应率、供需物流匹配率，货物周转单位能耗，配送效率、物流降本增效的贡献率，形成拥有自主知识产权的智慧物流平台的技术标准等。
    To establish an index system and to promote the experience of the pilot. The purely technical level should not be the purpose of the national pilot logistics platform. It should be reflected in the business mode innovation and scale path. Establish and improve the index system of promoting the high quality development of logistics information platform, including policy system, standard system, statistical system, performance evaluation and so on. The performance evaluation index can include: market penetration, the immediate response rate of logistics demand, the matching rate of supply and demand, the energy consumption of the goods turnover unit, the efficiency of distribution, the contribution rate of the efficiency of the logistics reduction, and the technical standard of the intelligent logistics platform with independent intellectual property rights.
    2、培育五大核心竞争力，完善物流产业体系。
    2, cultivate five core competitiveness and improve the logistics industry system.
    未来，物流平台的竞争是决定对产业链的话语权，对上下游的控制力，这要靠系统创新力、需求捕捉力、品牌营销力、流量集疏力、资源整合力，此五力是平台发展的核心竞争力。平台以此为基础，提供高质量的服务产品，提升产业组织方式网络化、智能化，打造完整的物流产业体系，催生新项目，开创新生态，实现以“小”搏“大”、以“速度”搏“规模”的效果。
    In the future, the competition of the logistics platform is to determine the discourse power of the industrial chain and the control of the upstream and downstream. This depends on the system innovation, demand capture, brand marketing, flow collection and resource integration, which are the core competitiveness of the platform development. On this basis, the platform provides high quality service products, promotes the network and intelligence of industrial organization, creates a complete logistics industry system, produces new projects, creates new ecology, and realizes the effect of "small" to "big" and "speed" to "scale".
    3、构建“平台+枢纽+通道+网络”，创新物流竞争的新载体。
    3, build "platform + hub + channel + network" to innovate the new carrier of logistics competition.
    平台单纯的信息匹配功能，只是降低了信息搜寻的隐性成本，并不创造价值。平台发展的硬功夫应下在基于物流业务的业务模式创新和规模化路径的实现上，“平台+枢纽+通道+网络”是主要的战略方向。不同的组合，呈现出的竞争产品也不同。
    The platform's simple information matching function only reduces the implicit cost of information search, and does not create value. The platform + hub + channel + network is the main strategic direction in the implementation of the innovation and scale of the business model based on the logistics business. Different combinations show different competing products.
    平台商业模式是核心，网络枢纽整合建设是平台的基础，这是本质。平台需要站在未来生态角度去重新识别与再定义新经济模式下的目标客户，把分散、碎片化的订单、资源在线上整合到具备网络规模的临界点，对接线下业务，再把货物向线下枢纽集结，最后来对接网络化的干线通道运输能力，实现物流运作的组织化、规模化，增加客户粘性，提高运输组织规模化水平，系统创造价值，打造新生态。
    The platform business mode is the core. The integration of network hub is the foundation of the platform, which is the essence. The platform needs to redefine and redefine the target customers in the new economic model from the perspective of the future ecology, and integrate the scattered, fragmented orders and resources online to the critical point of the network scale. To realize the organization and scale of logistics operation, increase customer stickiness, increase the scale of transport organization, create value and create new ecosystem.
济南东达物流有限公司
联系人：王经理
固定电话：0531-55511295
手机：18706401385
地址：济南历城区盖家沟国际物流中心A区87号
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